The practice of ?showrooming,? or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.?
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.
In a recent report?from?BI Intelligence,?we analyze mobile showrooming's influence on retail, and examine the various different types of consumer behavior that make up showrooming.
We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.?
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Take a look at this chart from our report:
Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming's influence:?
In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy?announced?last month that starting March 3, 2013, its stores would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.?To access BI Intelligence's full reports on Mobile and Retail, sign up for a free trial subscription here.
Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-5
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