Clever bSafe Panic Alarm App Launches In US With Free Offer To New Yorkers

The market for 'panic alarm' apps on smartphones is littered with simple apps which just make a lot of noise if you get attacked but not much else. This is a mistake. Smartphones have cameras, microphones, and can broadcast their location - basically everything you need to turn the phone into the ultimate safety device. So it's surprising that so few startups are addressing this area. One that has been around since 2011 out of Denmark is PanicGuard. The app will do an alarm, SMS someone, starts recording video and tracks your location. But it's expensive ($6 a month), and is failing to scale outside the UK/Europe. It's main competitor is the Bsafe app on iOS and Android from the startup called Bipper. This has now launched a major push into the US with both a free and paid-for model, and a way of using it for more every-day safety. It's this business model which has seen it become the most downloaded mobile safety app in Europe to date, with over 100,000 downloads.

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