At this point no one disputes that online and mobile marketing are the way of the future. There are certainly plenty of companies still pouring money into print, radio, and television ads as there?s still an audience for that sort of advertising. But readership of print publications like newspapers and magazines continues to decline, consumers are growing to prefer paid radio services that limit ads, and more and more people are installing DVR technology in their homes so that they can fast-forward through commercials. Plus, the internet has provided an immense entertainment and information playground for the public at large, making it an excellent place for companies to approach consumers in a variety of ways. And if you want to be successful in your chosen career, it behooves you to understand the impact and implementation of online marketing campaigns so that you can peddle your skills to the best internet marketing agencies around. But how can you nab that coveted top spot?
One good way to start is by attending a top school. While it?s true that you can find other ways to get a foot in the door, a diploma from a prestigious college, especially one that has a top-notch business school (and emphasis in marketing) will certainly gain the attention of employers, potentially placing you ahead of the pack when it comes to hiring. On the other hand, this can be a fairly pricy endeavor. So unless you?ve got your sights set on moving up the corporate ladder pretty quickly and you have a comprehensive plan to make it happen, you might not want to saddle yourself with all of that student loan debt. If you want to work at a top firm in any industry you need to be prepared to work hard and make the sacrifices that will get you there.
Of course, you might need a little more than just a degree in this day and age. When you leave the Ivory Tower of learning and head out into the working world you?re going to find that the recession has seriously impacted your ability to obtain gainful employment. Not only are there fewer jobs (even though online marketing should be a growing field), but you?ll be competing against people who have the same credentials as you, but supplemented by years of experience. So you need to make a splash. The best way is to build a portfolio, and this can start during your time in college.
Beyond what you do for your classes, you might want to join competitions through your college that will bring the opportunity for state and national titles for online ad campaigns. And you should probably offer your services free of charge (or for a minimal fee) to local businesses as a way to gain experience and build a portfolio of professional work. If you can swing it, an internship with an online firm (such as www.bowlerhat.co.uk) will also help immensely and it could just result in a job offer that starts you on your way to reaching the pinnacle of your industry. And of course, any references you can muster from professors and clients will help. These steps will show a prospective employer what you?re capable of in a way that a diploma alone cannot, and they will advance your prospects of working at a top online marketing agency.
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