According to The National Association of Realtors, 70% of a real estate agents time is spent on marketing. That percentage says everything about how important marketing is to have a successful career. Your real estate marketing plan must have a good strategy in order for it to be effective. You have to be aware of the latest tools and be able to effectively use them. Real estate is a very competitive field; staying ahead of the game is imperative.
Take advantage of print advertising like postcards, letters, and hangers. Print advertising may not be the most effective way nowadays because times have change, but it can still be a very useful tool. Make attractive pictures of the property you are trying to sell along with a short, but detailed description. Be sure to include all of your contact information including mailing address and phone numbers. This method is best suited for potential clients that are too busy to search online. You can put something right in their face.
70% of all homebuyers start their search online as reported by The National Association of Realtors. This shows that to be a successful realtor, you must take advantage of current technologies. Print advertising limits you to a single page and can be very costly. Advertising online gives you much more space and it gives you the opportunity to include videos and virtual tours. Customers love to watch videos and go over any additional content you may offer.
One of the most cost-effective ways to reach a larger audience is by utilizing one of the major social networking sites. Through these sites you can social network with other agents as well as potential clients. The best part is that it is free. You can showcase listings and gain referrals.
How you present yourself is also vitally important. Sometimes a client has to identify with you as a person. It is a very competitive game out there, so your communication skills must be above average. If you are not a naturally outgoing person, then bring along a friend who is. Having someone there to support you is a great confidence booster.
Try to keep in touch with your past clients. Give out performance surveys to each client after your services have completed. You will find out what you did and did not do correctly. This is a great way to learn from your mistakes so that you can improve.
Get yourself affiliated with industry organizations. These organizations can assist you in promoting yourself. Potential clients may also enjoy the fact that you are part of an organization. Also, you will be able to meet new individuals and gain new knowledge.
Keeping your home life separate from your professional life is not the best idea. In fact, you could lose out on some good business. It is okay to inform your family and friends about your work and how it is going. Being open with them may lead to you getting an unexpected client. Everybody you talk to is not going to turn into a client, but they may be able to refer you to somebody that needs you. Word-of-mouth advertising is arguably one of the most credible ways to gain business because people are more likely to trust information given to them from a friend.
Tori is a real estate expert who specializes in real estate marketing products.
Source: http://www.listforafee.com/realtors-guide-to-successful-real-estate-marketing/
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